Today, traditional marketing is being superseded very swiftly with digital marketing, which means businesses and brands are connecting with their audience where they spend maximum time, i.e., on the Internet. Companies are taking advantage of digital channels such as search engines, social media platforms, email, and other websites to connect with current and prospective customers.
Digital marketing covers all sorts of marketing that is being done on an electronic device or the internet, offering a wide variety of possibilities to organizations based upon their target audience and objectives. Unlike traditional marketing, they can also use tools like analytics dashboards to monitor the success and ROI of their campaigns on digital marketing platforms.
Mafsys Technologies offers a broad spectrum of services under the digital marketing portfolio and that too on a budget. With the huge potential of available options, our team creates strategies and designs campaigns that support your goals, through channels that are both free and paid. With each tool, our focus is on a different key performance indicator (KPI).
If your company is business-to-business (B2B), your digital marketing efforts will most likely revolve around online lead generation. Mafsys Technologies can enable you achieve this by helping attract and convert high quality leads for your sales team through your website and digital channels.
If your company is business-to-consumer (B2C), your digital marketing strategy will be focused on attracting people to your website and leading them towards making a purchase without the involvement of sales people. Mafsys Technologies has expertise in helping B2C companies focus on building a direct seller-buyer journey, from the moment someone lands on your website, to the moment they make a purchase.
Digital Marketing Portfolio of Services offered by Mafsys Technologies
Through SEO, your website is optimized to rank higher in search engine results pages when internet users are searching terms relevant to your business or brand. It is the technique to use words from content on your website and optimize them to make them visible for the search engines. This helps increase the organic traffic to your website.
Content Marketing involves creation and promotion of content with the purpose of generating brand awareness, growth in traffic and generating leads. The tools that play an effective role in content marketing include:
Most of the commercial brands and businesses with a website are now also promoting their products, services and content on social media platforms to increase brand awareness, drive traffic and generate leads for their business. The most effective channels for social media marketing include:
PPC is a method of driving traffic to your website by placing your advertisement on other websites and social media platforms and paying them every time the ad is clicked. The most common type of PPC is Google Ads, which allows you to pay for top slots on Google's search engine results pages. Other channels where you can use PPC include:
This is a type of performance-based advertising where you pay commission for promoting your products or services on other websites. An example of affiliate marketing is hosting video ads through YouTube.
Email automation not only allows you to automatically send emails to your subscribers but also helps you choose a specific audience from your contact list as per your need.
Brands and businesses use email marketing as a way of cheap and easy communication with their target audiences. Email marketing is used to promote content, discounts and events, as well as to direct people towards targeted websites.
Mobile marketing is currently a key component of digital marketing and will surpass most of the other mediums / platforms in the years to come. As they say these days, if you have a commercial business that doesn’t have a mobile friendly presence on the internet, there are high chances it will be beaten by competition in the next ten years. Smartphone usage amounts to a whopping percentage if compared to desktop usage all over the world. Therefore, it's becoming critically important to optimize your digital ads, websites / webpages, social media images, and other digital assets for mobile devices.